Few entrepreneurs can claim to have actually changed the way we live, but Ray Kroc is one of them. His revolutions in food service automation, franchising. The founder of the McDonald’s hamburger chain tells of his early business ventures and his success in developing a single restaurant in Illinois into an. A replica of Ray Kroc’s first McDonald’s franchise 14 April, is seen in The film is based on Kroc’s memoir Grinding It Out: The Making of.

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I had proposed 2 percent.

This becomes the over-arching theme of this book: Not your typical self-made tycoon, Kroc was 52 when he met the McDonald brothers and opened his first franchise. Kroc revolutionized the American restaurant industry with the new and developed operating and delivery system.

Ray was simply a brilliant salesman, promoter and story teller. He ends up going above and beyond to find out why and does. During the ‘s and 60’s there was a large expansion of interstate, cars, and drive-thru restaurants.

Sep 30, Jane Erickson rated it liked it. It is however a great look into what drove ever aspect of the McDonald’s experience. McDonalds is a real estate company and it’s clever way of structuring leases means that Franchisees are contractually bound to adhere to the high standards, otherwise, their lease is not renewed.

This guy krocc kick off McDonald’s until he was But as the book states, he simply made it a habit to grind it out.

Grinding It Out: The Making Of McDonald’s – Ray Kroc, Robert Anderson – Google Books

Starting with a small restaurant in San Bernardino into an international operation with over 4, sites inthis book shows the rapid growth of McDonalds told by the man at its helm. An inspiration to those, who think that IQ matters, and they don’t have it. Initially I debated whether it was worth reading this book, having watched the movie already. So this is obviously a little dated. Don’t look for prose and beauty of life here. Initially, he sold various items such as paper cups, milkshake mixers before coming in contact with McDonald brothers, who ran a small but popular fast food joint in California, at the age of When Ray Kroc wrote this book back inhe was optimistic about the growth of McDonald’s’ breakfast.


Kroc funded or built many wonderful charities. Goodreads is the world’s largest site for readers with over 50 million reviews. And it made me take a fresh look at the various McDonald’s I’ve seen driving around lately.

His story is very similar to Sam Walton’s ‘Made In America’ and they both had similar approaches to how they ran their businesses.

Grinding it out: the making of McDonald’s – Ray Kroc, Robert Anderson – Google Books

It was good hear Krocs version of what happened with the McDonald’s brothers. Get Grinding It Out from Amazon. What trinding me much more was Kroc’s ability to tell a good story — storytelling was clearly fundamental to his success both as a salesman and as a fast food entrepreneur. For me, McDonald’s has come to represent such a different thing than it did in the s when this book came out.

I was surprised to find that it was a rather engaging read. Kroc begins by writing about his humble beginnings and his obsession with business and making good deals.

Grinding it Out : The Making of Mcdonalds

What else you do, when you get lucky at an age, when others stop looking for luck. When you do that it will be easy to sell” p. With Ray Kroc, it was all or nothing, and his all turned out to make him a fast food giant.

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Maybe the great value of this book is that it’s a reminder that it’s too easy and too simplistic to see McDonald’s as either “good” or “bad” for Americans. Make it one and nine-tenths and it sounds like a lot less. One day, he stumbled upon an invention called the Multimixer, which was ggrinding milkshake ti. His philosophy of not accepting even the idea of giving up, I think, became the cornerstone of his success, which has impacted millions of people worldwide.

You could tell by some of the things Kroc said that he is definitely krox a different era then me. View the Study Pack.

One of the first business books I read. I tend to think of McDonald’s as providing cheap, nutritionally deficient food served by adults who work several low-paying part-time jobs to make ends meet.

I’m anti-phony-intellectual, and that’s what too many of them are. The story of how he discovered potatoes had to be ‘cured’ to get the wonderful taste was genuinely fascinating.

Grinding It Out Summary & Study Guide

Hisrevolutions in food service rat, franchising, shared national training and advertising have earned him aplace beside the men who founded not merely businesses but entire new industries. So the book starts with a bunch of strange stuff from the early part of the century.

If I ever noticed my prospect starting to fidget, glancing at his watch or looking out the window or shuffling the papers on his desk, I would stop talking right then and ask for his order.

An inspiration to those who haven’t yet become lucky yet.