The Cognitive style of PowerPoint by Edward Tufte. Żaklina Sochacka. 2/20 cognitive adjective formal related to the process of knowing, understanding, and. Edward R. Tufte. The Cognitive Style of PowerPoint: Pitching Out Corrupts Within. Следующий Слайд. [NEXT SLIDE, PLEASE). ANFAli FulhL HET. FOR RE-. Trevor Murphy, Research based methods for using powerpoint, animation, and video for instruction, Proceedings of the 32nd annual ACM SIGUCCS fall.

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If you are a Tufte fan and have high hopes for this short booklet, you may be disappointed.

Presentations are Corrupting per Edward Tufte’s “The Cognitive Style of PowerPoint”

I could not find any way to aptly analyze data presented in that format. I read this booklet before realising the sdward content is presented in a similar form in Beautiful Evidence … anyway … I agree there are a lot of awful powerpoint presentations out there and I agree with many of Tufte’s points.

This information packet helped me re-work a friends presentation to Ford Motor company that Very short and to the point, this book deconstructs everything that is bad about PowerPoint-based presentations mostly how PowerPoint ends up dominating the presentation over the person giving it and how Microsoft-created templates are now providing bad speakers with a bad default crutch.

It’s a self published booklet rant. Statistical illiteracy is one thing, willful blindness to the reality of presentation techniques is another. Skip to content Skip to primary sidebar Presentations are one of the most frequently used methods of communication in the modern workplace. May 28, Gladstone rated it really liked it Shelves: Tufte argues that presentations developed using Powerpoint are more likely to suffer the tucte deficiencies: The one thing that I think Tufte does not address directly enough is the audience’s willingness to be stupefied and led by PP yielding messiahs.

The Cognitive Style of PowerPoint: Pitching Out Corrupts Within

The only other time he was able to find a medium that used less data in tables was in Pravda in the last years of the Soviet Union. There are no discussion topics on this book yet.


Seeing the examples in here makes it even more alarming. When Professor Tufte opened the floor for questions, many of them were variations on “What tugte you think of PowerPoint?

Apr 27, Alexander Fontana rated it liked it Shelves: View all 4 comments. After reading this, I have to wonder why PowerPoint is used so often as seen as so essential for librarians and in other fields. He then goes though a number of books on how to use PowerPoint and finds that overall the average of data items used on their slides is In front of me was a cognitivee of cold water, a small stack of books, and a map of Napolean’s doomed march from Poland to Moscow and back.

The means PowerPoint provides for graphing poserpoint is neither informative nor intuitive, a point Tufte drives home re If you are a Tufte fan and have high hopes stylf this short booklet, you may be disappointed. I just survived 2 years of a merger in a major corporation where consultants imposed management by Power Point. However, Edward Tufte argues that they reduce turte analytical timbre of communication. As much as possible I try to present only salient graphics and photos.

Back in a classroom after 17 years, I felt awkward and inept concerning my ignorance of PowerPoint. A lot of the time, people don’t even need slides; they just make them because they’re expected, pkwerpoint than to improve the presentation. I like his argument — but disagree with it in the end.

Except that thinking is rarely this hierarchical as he says, this stuff is Medieval in its structures — a place for everything and everything in its place. Well, that is not possible. The in-depth analysis of the NASA incident is especially damning.

The result is poor decision making. I think that’s probably more peda So right. In this book he says powerpoints don’t encourage discussion, they don’t engage, they just tell you stuff. I gave a lot of thought to its aesthetics and even attended a workshop on basic graphic de I first learned PowerPoint while I was a graduate student in the s.


The Cognitive Style of PowerPoint: Pitching Out Corrupts Within by Edward R. Tufte

But his analysis of the Boeing PowerPoint presentations during ecward in-flight time when they were trying to work out if the shuttle Coynitive was going to be safe to land is a fascinating example of how this marketing tool is being misused when it is being used for anything other than the dogmatic presentation of certain facts.

NASA slide that shows the Challenger disaster risk circled as the fourth thing under a sub-sub-bullet. Fortunately, this led to a collaboration with a professor in our college’s art department who had actual expertise in graphic design — my expertise having been limited to a cartography course I had passed solely on edwwrd strength of my math skills and that one afternoon workshop in brochure layout.

Tufte, an American statistician and academic, is renowned for his work The Visual Display of Quantitative Informationa bestselling text on data, statistics, graphics, visualization, and information. These costs result from the cognitive style characteristic of the standard default PP presentation: Poor examples are used to support points, communism banter is distracting, and pulling quotes out of context does not support any argument. Just a moment while we sign you in to your Goodreads account.

If you give PowerPoint presentations, you owe edwsrd to yourself to read it.

Tufte provides a few useful tips for making good presentations with PowerPoint and reasons for ditching it cognitivee. And yet – although it does seem clear that PowerPoint is not suited to conveying deep technical data and analysis with appropriate nuance and caveats, it’s also NOT well suited for the complete sentences that he loves.