Review: Life Inc. by Douglas RushkoffIt’s a hot polemic against modern banking, advertising, shopping, self-help and property speculation, says. In Life Inc., award-winning writer, documentary filmmaker, and scholar Douglas Rushkoff traces how corporations went from being convenient legal fictions to. Now includes “The Life Inc. Guide to Reclaiming the Value You Create” In Life Inc , award-winning writer Douglas Rushkoff traces how corporations.

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We are piled in droves towards others with similar brand loyalties and the public discourse is standardized by using the media to speak to “individuals”.

Centralized money is biased towards accumulation rather than investment, bringing everything to a standstill.

He lays out the case that there is a problem, and offers a compelling analysis that the economy is structured in such a way that only corporations can win. Property value, of course, is a pretty dogulas concept.

Going public means selling your business to disinterested shareholders. There is much about this book that is attractive and engaging, however.

On the one hand, it raises very interesting, mostly well-argumented points about how capitalism and consumerism created or crept into every aspect of life.

There are multiple example in nearly every chapter. Frank Baum’s Wizard of Oz where Dorothy could have whatever she wanted as long as she believed, to the modern obsession with The Secret, we’ve developed the purist spiritual expression of consumerist culture: Most of all, Life Inc.

The ones who do it better than liffe might come out gushkoff of their neighbors, but they still lose to the corporations. Philosophically, I agree with the premise, but the sourcing is just too spotty.

The emperor controlled gold coinage but local currencies were used all over the empire. Jan 11, Andrew rated it really liked it Shelves: Probably not going to read anymore of his upstream books anymore. I may rank books, on average, a bit on the higher side than some others, but trust me — if you’re politically progressive like I am, this book deserves it indeed. That sounds awfully similar to the Secret or those other self-help scams you were talking about earlier, Douglas. This makes us more dependent on central authorities for the things we used to get from each other; we cannot create value without centralised currency, meaning without nationally known brands, douglaz leaders without corporate support.


When they really do get too big to work efficiently, our first response should not be to change the playing field to prevent their demise at the expense of all the great, smaller, more competitive and innovative companies that should be replacing them. The resulting ideology, corporatism, has infiltrated all aspects of civics, commerce, and culture—from the founding of the first chartered monopoly to the branding of the self, from the invention of central currency to the privatization of banking, from the Victorian Great Exhibition to the solipsism of Facebook.

The speculative economy becomes dead rushkofg, trailing real business, rather than investment spearheading innovation.

Life Inc.: How the World Became a Corporation and How to Take it Back by Douglas Rushkoff

We were told the perfect society is one we could own a stake in, through souglas a home and a car and our own piece of suburban perfection. Hell, it even half-caused the plague in the Middle Ages! After being mugged outside his apartment, he posted to a local internet forum so that rushkofff neighbors would be aware of what had happened.

That’s the story that Life Inc. After all, corporations are made up of people, and when you get to the bottom of it, people do all the work anyway. The system does indeed need to change.

Life Inc.: How the World Became a Corporation and How to Take it Back

I was convinced by my husband to try one more chapter and I was glad that I did. Jan 06, Justin rated it it was amazing. A full-time writer after 25 years working as a software engineer.


That said, Rushkoff did have some new information for me on the way money systems are controlled in our modern world, vs. All “debit” means is the left side of the ledger and “credit” means the right side. Yes it is true that the prisoner’s dilemma was first raised at the Rand Corporation and Nash did contribute some math regarding this.

Throughout the books it seems Rushkoff makes stuff up just to prove his point. Rushkoff seems split over a gushkoff or thematic organization to his argument … so he kind of goes for both. Factual inaccuracies aside, how can a person be this one sided? Rushkoff notes that most “branding” into which we are sucked is driven by corporations. After dedicating a great deal of time to discussing how corporations, and in particular the self-help industry, target people by singling them out as individuals, Rushkoff ironically does the same: It’s so tiring it leaves me stunned into immobility.

Review: Life Inc. by Douglas Rushkoff | Books | The Guardian

In fact the victim of such behavior in a small community may have very little recourse dogulas nowhere to turn, whereas in a big, modern society there are always other options. There are many great ideas and points to consider. This is possible in small towns but hard in big cities.

It’s wh So I suppose Rushkoff is at heart a polemicist, and a very good one.