Publisher’s description: In Branded, Alissa Quart takes us to the dark side of marketing to teens, showing readers a disturbingly fast-paced world in which adults. Alissa Quart takes the reader into the disturbing world of teen marketing, These kids prove it isn’t necessary to give in to branding, but it is a drop in the water. In she published Branded: The Buying and Selling of groups in high schools, Quart shows how companies have become.

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If your thinking about reading an awesome informative book on the branded community that Our generation has been included in, Branded is brandeed book. The following self-branding section is even more absurd. Other reviewers on Goodreads, mostly adults, have the same opinion aliss was really surprising. A middle-aged reader would most enjoy this book or someone in the marketing industry.

No trivia or quizzes yet. Branded is an insightful look into the world of advertising to children. I felt that the book’s premise and vranded was, well, simplistic consumer identity is a driving factor in teenage and tweenage lives Publishers Weekly gave it a starred review calling it a “substantive follow-up to Naomi Klein ‘s No Logo “. Jul 31, Dina rated it it was ok. Want to Read Currently Reading Read.

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It simply seems to be her jumping around ‘Causes” for self-branding, her arguments, etc are full of spurious relationships, indirect relationships, and gaping holes. Written in a time where advertising agencies finally began to truly exploit the young adult market, Branded is a short introduction to the people, brands, and places that put teenage advertisement on the map.


The branddd Branded describes the reality of marketing to teens. We travel to a conference on advertising to teenagers and witness the breathless and insensitive pronouncements of lecturers there.

Alissa Quart – Wikipedia

I taught this book to my class. Oct 02, Zara rated it it was ok. Open Preview See a Problem? Quart at the Texas Book Festival. From my updates, I have gained a lot of knowledge of key vocabulary words and the author’s writing style.

I felt that the book’s premise and argument was, well, simplistic consumer identity is a driving factor in teenage and tweenage lives Published February 19th by Basic Books first published January 1st The topic is important to discuss and the issues surrounding it need to be told to a wider audience, I guess I just wasn’t it since I really wasn’t moved in any way. Melissa de la Cruz. She explained psychologists find that girls do this because they feel insecure. Her arguments on cosmetic surgery, anorexia nervosa, beefing up are also rife with spurious alissx and issues.

We meet the unofficial teen “sales force” for a new girls’ perfume quarg unpaid daughters of the company’s saleswomen and observe the attempts of mega-corporations to purchase the time and space for product-placement in schools. At the end braneed the book, Alissa Quart describes the certain population of teens that choose a name for themselves. Retrieved from ” https: It explorers aliasa lengths companies will go to get the money from this lucrative ‘market’.

These kids prove it isn’t necessary to give in to branding, but it is a drop in the water when an entire generation is being raised to consume. The exaggeration in this book is ridiculous. Retrieved Dec 17, Jan 16, Bridget Bailey rated barnded did not like it. This is not true because not many parents would be willing to do that and many teens would not view that as a necessity.


This thought is what many other good read reviews qurat said as well as how some information is misleading or can be proven wrong very easily. Her supporting points for how brands have taken oer are completely irrelevant and unfounded in basis, with tons of spurious relationships, if at best. Stating that certain clothes brander own make you you or getting surgeries also define you. Quart makes the claim that breast implants, body building, and willful anorexia are forms of branding.

Should I Go to Grad School?

Alissa Quart

Nov 27, Sara Maj rated it really liked it. Right Between the Eyes. My biggest issue with this book though was my goodness did it need a better copy editor — it was so unbelievably rife with copy errors e. Book 32 in Whiter Shades of Pale. The Party of Ones. In Branded, Alissa Quart illuminates alisas unsettling new reality of marketing to teenagers, as well as the quieter but no less worrisome forms of teen branding: And maybe have you assessing how your are actually still quite like these kids in many ways.